About Novelty Racing

Taiwan is renowned for its strengths in technology and manufacturing. It is the largest exporter of fasteners to North America and the third largest globally, accounting for approximately 13% of global output.

At Novelty Racing, we collaborate with trusted local manufacturing partners specializing across various sectors of the aftermarket auto parts industry to capture every potential business opportunity.

We see ourselves as the invisible force behind our clients' brands — empowering them to shine.

green trees near city buildings during daytime

Story

Established in 2013, Novelty Racing was founded to meet the needs of car enthusiasts seeking high-quality products at affordable prices. Over the years, we have collaborated with several American brands, delivering durable products along with responsive, 24/7 customer support.

Today, our products are distributed globally through our brand partners. We take pride in the growing popularity of Made-in-Taiwan products and deeply appreciate the trust our customers place in us.